Developing an E-Comm Suite VS Licensing a White-label Solution

eWards
eWards
Published in
3 min readJun 17, 2021

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Having an online presence in this technologically advanced world is a blessing for businesses. If your brand has a great turnover in the offline market but does not have an online presence, then you are simply missing out on a vast customer base.

If you look at the statistical data and rates at which the businesses are adopting an online presence, you’ll know what we are talking about.

Considering the current scenario of Covid-19, online businesses have become a lifesaver against lockdown. During these restrictions, people often get tempted to buy stuff just by looking at photos of their favourite food or surfing the shopping sites. Amidst that, a company having brand recognition and an online presence can easily boost its sales.

Also, a company having a physical presence looking to switch towards online business for its products has to decide whether it wants to develop an E-Comm suite or license a white-label solution.

But, what is the basic difference between the two?

Developing an E-Comm suite is like building a house right from its foundation, while a white-label solution is akin to getting an existing house furnished according to your own customisations.

Now, which one is better for conducting a business?

  • An E-Comm suite is developed with complex coding that requires a lot of time to code and reach perfection to make it user-friendly. On the contrary, a White-label solution is a no-code, ready to use, finished product that does not require any development, and therefore, earns a higher Return on Investment compared to an in-house developed solution.
  • Companies having a great turnover and profits have the resources to develop an E-Comm suite by themselves. Alternatively, licensing a White-label solution is a smart investment for many companies that is easily available, cheaper and much more profitable.
  • An E-Comm suite requires regular maintenance to free it from bugs and obsolete software, which requires paying money to get it done. A white-label solution is a complete package that requires no maintenance and is equipped with all the essential plugins that only require rebranding and integration of products according to your needs.

More and more businesses are moving to our ready-made app and website module Ping which can be entirely tailor-made for you. It’s convenient, cost-effective & based on a subscription model to ensure you are 100% satisfied with our services as we build a long-term relationship.

We can easily integrate it with different software like POS, CRM and your payment gateway module giving you the benefit of controlling your business through a single system. It displays a detailed menu with images, descriptions, add-ons, variants and gives you a customer membership view with the help of an order management dashboard. Also, it frees you from any aggregators and third-party involvements and provides you with a hassle-free performance.

What’s stopping you from building your online presence?

Contact us for a demo and we will make sure that you won’t be disappointed.

Book a demo at ping.myewards.com/

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eWards
eWards
Editor for

eWards is an all-in-one solution to manage your business from anywhere. The extensive suite of feature-rich connected products enhances customer experience.