The retail industry in India has witnessed a massive transformation due to the rise of new-age marketing techniques. As consumers embrace digital platforms and technology, retailers find themselves grappling with unique challenges. …

Be ready for a season of unexpected sales, Retailers! As retailers, we understand that the festive season goes beyond festivities; it’s marked by the shopping craze that follows! Dive into these insights backed by data to enhance your festive strategy. Average spend during the festive season? Over INR 10,000! Hot…

The retail sector is currently undergoing a significant transformation, driven by a multitude of factors and dynamic trends. While the pace of growth in the retail industry can vary based on geographical location, market segmentation, and economic conditions, it’s crucial to highlight the sector’s substantial changes, particularly in e-commerce and…